Product is King

August 19, 2019

I have a client in Switzerland who lives by the slogan: ‘product is king’. Everything that goes into his restaurants, hotel or kitchen is carefully scrutinized to be the best possible product. It goes beyond the quality of the ingredients and the message on the packaging, right into the story behind the products, its people and the manufacturing process. As a client, you see the end product, which is always impeccably presented and, when it’s food, incredibly yummy. If you dig deeper, you may discover, for example, the father son duo who have been creating a particular cheese for five generations with their grass-fed cows (who, by the way, get massaged by amazing electric rollers). I recently had a meeting with my client where, once again, I was impressed by the work he put in behind the scenes, by the imagination he uses to find solutions to problems that may arise, and by his desire to use only the highest quality products.

In our fast-moving world we sometimes forget about the people behind the process or the journey the end product has taken. This is true in the design industry as well as in the food industry. As you know, it is exhilarating for me to find pieces that have a story, that have been on a journey – and to hear that story from whoever it is who can tell it (often a sweet, elderly person). These are moments where inside my head I am saying – it’s worth it to ‘lose’ some time listening to this story. It’s so important for me to take the time to get to know the story behind these products because, like my client who only wants the best, as an interior designer, I am only as good as the products I supply. When I seek assistance from decorators, lighting specialists or kitchen designers, I am only as good as they are.

When I buy a contemporary piece of furniture from Kassavello or search for antiques in France from Dora Molnar, for example, I trust that they have done their part in supplying only the highest quality products. This is also why it is important to get to know your suppliers and see if they share your ethos and your standards. Have you ever heard the saying that interior design is 80% admin and 20% design? It’s true! For the one hour I bill a client, four have gone into making sure I supply them with the highest quality products that have been tried and tested.

So at Ana Engelhorn Interior Design ‘product is king’ as well. And we do our best to make sure that the service is just as good, with a little smile and our perfect imperfections.