We are passionate about creating elegant and comfortable interior design, but we are equally committedto ensuring the process is rewarding and enjoyable for our clients.

We achieve this through a carefully-designed, step-by-step process that optimises the design and detailing stages, including any logistical or financial parts of the project. Through every stage of the process, we work with our clients and keep them fully informed of the plans and progress.

Our services  are driven by our commitment to delivering exquisite, perfectly imperfect interiors for both residential and commercial projects, on-time and on-budget.


Our starting point for every project is to fully understand our client’s practical requirements and personal aspirations. The initial no-obligation meeting is designed to enable clients to easily and enjoyably share their ideas and personal style, the practical requirements of the project, and how they would like their new interior to enhance their lifestyle or working environment.

This meeting is best undertaken in the home or location of the refurbishment, so we can fully understand the space as it is and how it could be transformed. Alternatively, we are very happyto welcome clients at our studio in Chelsea.

During this phase, we will also start to take into account logistical factors, such as budgets, timescales and planning requirements, along with any other practical considerations.


Following the initial meeting, we will present a proposal that outlines the brief as we understand it, as well as a clear initial project plan including estimated timelines, budgets, planning or logistical requirements, and our associated design fees.

We will also present a detailed description of the process, tailored to each client’s requirements. This provides an ideal opportunity for a client to raise any questions or concerns they may have about the process, as we are passionately committed to ensuring that clients are fully informed and comfortable with every stage of the project.


Once the proposal and detailed brief has been approved, we will present initial design concepts, which typically consist of creative and technical elements. Floorplans will be presented, showing ideas on space planning, structural changes, furniture layouts, bespoke joinery, lighting and audio/visual placement.

A range of mood boards will bring the concepts to life through a combination of construction materials, colours, fabrics and ideas for the furniture, fixtures and accessories. As we specialise in working with residential and commercial buildings with an innate sense of character, we pay particular attention to how your interior will feel homely and inviting, when lots of new elements are introduced. During this phase, we present concept sketches and elevations. It is very much a collaborative process, so we welcome an open, relaxed discussion.


During this phase, the approved design concepts are fully developed so that all of the necessary design detailing has been specified and ready to hand over to your contractors. We can recommend trusted partners or can work closely with your preferred suppliers on your behalf for the duration of the project.

During this stage, we will draw up detailed architectural plans and designs for fitted joinery and custom-made furniture, and present you with all final finishes and specifications. This encompasses all of the furniture, fixtures and fittings, along with the work undertaken by contractors (such as builders, decorators, plumbers and curtain makers).


Finally, should you required it, we can help oversee the team who will deliver the project to completion, should this be required. For larger projects we will work closely with an appointed project manager, who is responsible for the day-to-day logistics, quality control and long-term planning. From managing the tendering and procurement process to ensure maximum value and quality; to guaranteeing that the on- and off-site craftsmanship and trades are delivered to the required quality, budget and schedule; we can help ensure your new interior is delivered as smoothly as possible, with minimum hassle for you.

A key part of creating the perfectly imperfect design aesthetic is ensuring that the interior styling is also considered. We would be delighted to help you dress your new scheme with all of the essential finishing touches.


  • Here is a project we were involved with in Madrid. Looking out over one of the city's main squares, this small, one-bedroom apartment is a perfect example of our style, combining old and new but also cherishing imperfections, letting the beauty of an imperfect piece come through - just as it should.  Learn more about our process on our webpage!
#interiordesignideas #homerenovation #homedesign #interiordesign #interiordesigner #interiorstyling #passion4interior #interiordesigners #interiordetails #homedetails #interiorinspiration #instahome #home #homedecoration #instadecor #homedecor
  • How to create a successful business plan:

Step one: Understanding your business and its needs.
Start with in-depth research: analyse your product and your market to ensure you have the appropriate contextual expertise.

Step two: Three main questions.
Before you start creating your business plan, you should be able to answer these questions:
1) Where do you want to be in 5 years, personally and professionally? 
2) What is your business process?
3) How does your business make money?

Step three: Go visual.
Put your answers and any ideas down on paper. Writing or typing things out helps give you a clear overview of how to get where you want to be. It’s the same for interior designing – once you put your ideas into drawings and other visuals, you can better see your endpoint.

Step four. Don’t be intimidated.
Most business owners are not business experts – they are learning as they go. Therefore, even if you do not have a university degree in business and commerce, don’t be intimidated to start your business plan. You know your business – you’re the expert on it and can work out the details you need to add in.

Step five: Keep it short.
Write your plan in clear, concise language. Here’s why: 
1) You are creating a tool for yourself to run and grow your business. Therefore, it should be easy to use, to understand and to refine over time.
2) Your business plan will be read by people you will work with. You want to keep their interest and inspire them.
#interiordesign #homedesign #homedetails #interiordesignideas #homerenovation #homedesign #interiordesigner #interiorstyling #passion4interior #interiordesigners #interiordetails #interiorinspiration #instahome #home #homedecoration #instadecor #homedecor
  • Pictures of past projects transport me to different times and life situations. When I see this one, I can't stop thinking about heat and sun - something I'm sure most of us are yearning for after a long winter!  Let us help you create your ideal holiday home which you can reminisce about while working in your office 😊 
#homedesign #ecofriendly #interiorstyling #christmas #passion4interior #interiorinspiration #interiordesignideas #homerenovation #interiordesign #interiordesigner #interiordesigners #interiordetails #homedetails #instahome #home #homedecoration #instadecor #homedecor
  • Everybody has something unique and beautiful about them. It's important to celebrate what makes individuals who they are, rather than trying to hide or photoshop things out. I believe this is true for spaces too. If a space has something in it you want to fix, take a breath and ask yourself, if by trying to fix it, would you potentially make it worse? But if you were to celebrate that feature, might it become much better than you at first imagined?  Sign up to our Newsletter to learn more about us and our philosophy!
#interiordesignideas #homerenovation #homedesign #interiordesign #interiordesigner #interiorstyling #passion4interior #interiordesigners #interiordetails #homedetails #interiorinspiration #instahome #home #homedecoration #instadecor #homedecor

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